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Sue Heuman

Sue Heuman, ABC is an accredited communications professional with nearly 30 years' experience in organizational communications, and is the co-owner of Focus Communications. Her blog will discuss trends in communication, social media and engagement.

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It's NOT about what you had for breakfast!

Thursday, December 3, 2009

posted by Sue Heuman
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No I don’t want to know what you had for breakfast...


I still get this all the time. “Why would I want to be on Twitter? I don’t want to know what people are eating.”


Sigh.


The value of any endeavour is directly proportional to the effort you put in. In the case of Twitter, understanding first which topics interest you is the key to a rewarding experience.


It’s all about the people you follow. Interested in football? Follow your favourite team, NFL or CFL. Want to learn about social media? Follow @mashable, @tdefren, or @guykawasaki. Practically everyone’s on Twitter these days, so finding someone that interests you isn’t hard.


The point is that is starts with you, and your interests. Follow people with similar interests, and then follow the people they follow. Very few people talk about breakfast cereal. Lots of people, however, discuss current events and trends, pose questions, or test theories. It’s a conversation, so jump in!
 


 

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